Storytelling Workshop : Lead change through storytelling

SunsetStoryteller12You may add interactivity to a presentation or create a hands-on experience of concepts hard to grasp through play-like activities help explain new notions effectively. And… is it enough to make these notions long-lasting and create a day-to-day usage? After have had a lot of fun playing a metapor game, what will I remember (except that I had fun)?  What we remember best are stories, and we lead our decisions by stories we know. Let’s take the example of Agile. There are a lot of urban legends about Agile : you may know “The legend of the useless manager”,  “The story of teams that do whatever they want”, “The legend of the project that never ends because  everything changes all the time”. Instead of letting unwelcome legends sneak, we can learn to tell the stories that we care for. Own the story. The workshop series show make people commit to your initiative or product using storytelling techniques, where your audience are the heroes of your story, not the  you want not the marionette.  Make  the story last.

Brain is narrative wired

Einstein  said that if you cannot explain something in a simple way, ut means that you didn’t understood it yourself. I like to rephrase it tis way : “If you cannot explain it to children, it means that you don’t understand it really”. Neurosciences have found that 70%  of what we learned domes from stories we were told. Our brain reacts better to stories than to a raw lecture of facts of concepts.  Did you ever experienced the void in your brain at the end of a training, conference or meeting where the only reliable answer to the question “What was it about?”  you could provide is “It was about 60 slides”? “Storytelling” (or “Business Narrative”) is a powerful way to engage change in organizations and teams and gain trust and ownership.  The most influential change agents are storytellers.

How does it work

The workshop proposes a framework to present topics, describe concepts, explain products or processes via building stories. This framework is based on  that come from writing techniques and help participants build their own story about the chosen topic.  At the end of the day, participants will have the necessary storytelling tools that will allow them to be clear and convincing to ignite commitment. Some of narrative techniques that will be used are :

  • Why it is important to be specific and why generic is flawless,
  • The importance to create protagonists and profile them
  • How to use the story frame (Problem/Goal/Path/Resolution)
  • How the set the stage and the importance of the context.
  • Put the problem in the context : The Status Quo
  • How to describe the goal owned by the characters
  • Describe the tension between the status quo and the goal
  • How to create the momentum that breaks the status quo ( the incident that makes the status quo no longer bearable)
  • How to use our need to predict “What’s next in a story”.
  • How to detect what is relevant and what can be perceived as “noise” in a story
  • How to use the “ticking clock” that paces the characters road to the outcome

… and many others…

Participants will form groups. Groups will present their own stories and the audience will evaluate teh difference of the message undertanding potential between the “Storytelling” format and the lecturer one.

You should come if…

  • … you are a change agent in your organization,
  • …if you need to share your vision about your product, your market strategy or the mission of your organisation,
  • …if you want to reinforce your teaching techniques with innovant practices,
  • …if you want to know more abour storytelling.

How much time is needed?

The workshop can be hold on a half-day or one day basis.  The one day workshop will allow participants to refine the stories and practice the techniques in a series of 4 to 5 iterations on a “feed-back & improve” basis.

What will you take away at the end of the sessions

You will own the story about the topic that you are in charge of  and you can tell it at work right the day after the workshop. You have had the chance to have tested the message of your story with the other participants at the workshop.

How much it costs

The workshop price is built on a model inspired by the “crowdfounding” principle.  The minimum number f participants is 6  at a price 375 €  per participant for a full day workshop or 225 € for a half day workshop. Prices exclude VAT.  If the number of participants exeeds 12 all registered participans will have 10% off the initial price.  For any extra 6 participants there will be 5% additional discount. The maximum number of participants is 25.


Next scheduled date in English, please contact us via the contact form below.

If this workshop looks interesting to you register here. And bring your colleagues 🙂



About ojuncu

Après une expérience de plus de 15 ans le développement logiciel et le management des équipes IT (de l’architecture applicative chez General Electric à la tête de la direction informatique d’Eurosport) , Oana a arrêté son choix sur les démarches Agile, qu’elle pense être l’approche la plus adaptée pour les organisation du 21ème siècle, focalisées sur la réalisation produits de qualité, pertinents pour leur clients des produits et disponibles au plus vite, en s’appuyant sur des équipes épanouies. Oana intervient à la fois comme catalyseur de Transformation Agile, en aidant les organisation ( du coeur de métier au développement et services support ) à adopter Agile, et comme coach et/ou formateur Agile et Lean Coach sur le terrain des équipes projet. Son credo est l’évolution durable via le soutien de la collaboration et le bénéfice de l’intelligence collective : un résultant remarquable ne peut être créé qu’avec des contributeurs volontaires .Dans le même esprit du soutien de la “connaissance connectée, créatrice de valeur”, et partage des connaissances, Oana participe activement dans la communauté Agile française et internationale; Elle est intervenue comme orateur dans plusieurs conférences comme XP2012, Agile Tour, ALE, et comme organisateur actif des évènements Agile au niveau européen
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1 Response to Storytelling Workshop : Lead change through storytelling

  1. Pingback: Storytelling for Agile | Leanovation Agile @ cOemerge

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